Film Marketing Research

1). Film Marketing ?
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

2). What it is a film poster ? A movie poster is a poster used to advertise a film.



3).What is a film trailer ?

A trailer or preview is an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema. The term "trailer" comes from their having originally been shown at the end of a feature film screening.That practice did not last long, because patrons tended to leave the theater after the films ended, but the name has stuck. Trailers are now shown before the film (or the A movie in a double feature) begins.

4). What is a film Merchandise ?